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From Spanx to ASSETS
I started Spanx from the back of my apartment while I was selling fax machines door-to-door for a living, so I still have to pinch myself when I think about how far we have come! Spanx has become a Hollywood secret and a red-carpet must for celebrities from Gwyneth Paltrow to Oprah. We are still a small company of women, obsessed with inventing and improving comfortable undergarments. Now we have more than 50 styles, and we sell Spanx in fine boutiques and upscale department stores like Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Bloomingdales, and in the U.K. and Canada.
But I couldn’t just stop there! I wanted to find a way to share my slimming secrets with women everywhere.
And that’s when Target came knocking at my door. They wanted Spanx to bring the shapewear revolution to all women because they deserve the opportunity to make the most of their assets!
The “Bottom” Line
I created ASSETS to give better undergarment choices to women everywhere, and to give back. A portion of your ASSETS purchase will go to the Sara Blakely Foundation, which focuses on supporting and empowering women around the world. I feel very blessed to have had my “ah-ha” moment in America, where women are free to start their own business. I want women around the world with their own “ah-ha” moments to have the same opportunity to follow their dreams.
To read about my foundation, and see how your ASSETS purchase makes YOU |
